Where growth and retention meet.
Loop & Ladder Digital is a Klaviyo-focused consultancy helping wineries and CPG brands turn email and SMS into high-performing revenue and retention engines. We specialize in building scalable Klaviyo account architecture, automated flows, and segmentation strategies that attract the right customers and keep them coming back.
From lifecycle journeys, wine club and subscription automations, and loyalty integrations to data-driven campaigns, we align Klaviyo with your eCommerce platform and customer data to drive measurable growth beyond the first purchase. Our approach blends strategy, execution, and optimization so every message works harder over time.
Best for brands seeking a strategic Klaviyo partner who prioritizes long-term retention over one-off sends.
Our mission is simple:
To help brands grow sustainably by connecting acquisition, retention, and loyalty into one seamless digital ecosystem.
Meet Renée Lee
Renée has always been fascinated by what keeps people coming back, and what turns a simple transaction into a lasting connection. Her journey started at a youth sports company, where she saw something special: parents and grandparents returning year after year to give their kids the same unforgettable camp experiences they once had. Those stories of nostalgia, trust, and loyalty sparked her lifelong passion for customer engagement.
That passion carried her into the wine industry, where she helped scale loyalty and wine club programs during the pandemic, a time when connection and community mattered more than ever. There, she learned the art of showing customers why a brand matters and how to keep that relationship thriving long after the first purchase.
Today, as the founder of Loop & Ladder Digital, Renée brings more than 12 years of direct-to-consumer marketing and eCommerce experience to help brands grow with intention. She’s partnered with 8- and 9-figure companies to build data-driven strategies that drive retention, revenue, and real connection.
Part data nerd, part storyteller, Renée believes the best marketing doesn’t just sell. It builds trust, sparks emotion, and keeps customers coming back for more.
What People Are Saying
“Over the past six months, Loop & Ladder Digital has become a highly valued partner in advancing Domaine Serene’s ecommerce and retention performance. Renée Lee has served as a trusted thought partner as we refined our email and lifecycle strategy, resulting in sustained improvements across our core engagement and revenue metrics.
Renée brings a strong combination of strategic perspective and practical execution. Her approach to ecommerce builds and lifecycle flows has enabled us to deliver the right products to the right audiences at the right time, aligning storytelling, segmentation, and offers in a way that supports both brand integrity and commercial performance. We have been able to reduce overall email volume while increasing engagement and revenue, reflecting a more disciplined and effective approach to the channel.
Beyond performance, Renée is consistently professional and easy to work with. She operates as a true extension of our internal team, coming prepared with insights, recommendations, and a clear understanding of both our consumer and our business. She brings deep expertise in the luxury consumer, the wine category, and the evolving digital landscape.
For brands seeking to elevate ecommerce performance through a thoughtful, modern, and revenue focused digital strategy, Loop & Ladder Digital is a strong and capable partner.”
—Lindsey JessupVice President, Member & Consumer Engagement at Domaine Serene
“Renée brought energy, creativity, and focus to every project we worked on. She’s sharp and a great collaborator who turned our strategic conversations into action. Working with her made it easy to see progress and move forward with confidence.”
—Devin BhatiaSenior Principal Customer Success Manager at Klaviyo