New Subscriber Flow
TURN A FIRST VISIT INTO A LASTING RELATIONSHIP
When someone joins your list, the first few interactions set the tone for their future engagement and purchase behavior. This isn’t just a welcome, it’s the start of a long-term relationship.
Using a conditional split based on Wine Club membership, the journey adapts to where each subscriber already stands with your brand.
Non-club subscribers receive discovery-focused content: your story, standout wines, and clear next steps toward a first purchase or club enrollment.
Wine Club members receive messaging tailored to loyalty: reminders of benefits, exclusive access, and opportunities to deepen engagement.
Why this approach works:
Not all subscribers need the same information. Conditional logic ensures each person receives relevant content — increasing engagement, improving conversions, and reinforcing long-term value without over-emailing.
The result is a welcome flow that feels intentional, personal, and aligned with how wineries actually build lasting customer relationships.
Yes
No
Day 0
Day 0
Day 3
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Day 6
Day 6
Day 9
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Day 12
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Wine Club Reorder Flow
Sent out your club shipment? Let’s turn that excitement into repeat orders.
Day 60
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need Help?
Let’s build a custom customer journey that drives engagement and sales. Schedule a consultation today!